How Companies Use Twitter Effectively

Twitter is not a sealed book and less complicated than many think. I would even say that Twitter is the perfect network to learn from his successes and mistakes and to drive his marketing optimally. I am quite active on Twitter myself and often discover orphaned accounts. In my opinion, one has to give up far too early here. You do not deactivate all websites and shops if you are not found so often in the startup phase and thus only a few orders or inquiries come in. Nothing comes from nothing, and even on Twitter, a regular presence is required to achieve his goals. Plus some effort and patience.

Twitter has come to stay

Ten years are now, and Twitter is for companies who want to promote their business "in digital", more attractive. For example, the Twitter ads are not comparable to the Facebook ads - with the added bonus that I've never been so smart about how those numbers actually work ... With the Tweet Activity Dashboard on Twitter, on the other hand, it's easy to see which content of the target group liked well and with which tweets they interact particularly intensively.

I got a lot of feedback from companies about my contribution "20 tips for your Twitter marketing". The basic tenor was that quite a few still have their problems with the blue little bird, and some social media managers even said that Twitter is not for them. In my view, this is based on the widespread misunderstanding of how Twitter works at all. Others thought that whoever is not represented on Twitter does not exist.

Of course, the latter is only half the story. After all, there are many companies and self-employed who use their marketing in other social networks and are successful with it. Anyone who has found another niche for their social media activities and is happy with it will achieve better results than trying to ride two horses at the same time. So in my post, it's about how to "ride" Twitter correctly.

Why you should start on Twitter

For each niche, there is also the corresponding audience on Twitter. And anyone can succeed on Twitter - if he knows the right tricks. For example, it is often helpful to use cross-promotion with other networks. The number of followers will then grow over time.

What advantages does Twitter offer?

This question is relatively easy to answer: With its own Twitter activity can be many different objectives achieved. This includes:

• Generate traffic for the website or blog

• Contact potential customers

• Remember potential customers

• Get in touch with influencers

• Strengthen your own brand

• Find new topics of conversation via Twitter Trends

• Be found by journalists and bloggers

• Find business and cooperation partners

By the way, one learns quite incidentally what the target group thinks about their own company and how it expresses itself in public. That can be worth gold!

The key to success on Twitter is to give your audience the opportunity to connect there as well. Those who set up their Twitter account right from the start, tweeting and retweeting valuable information, and having a lively exchange with their followers, will have a lot of fun with Twitter. Also, you can embed Twitter feed on the website, this is the awesome way to display user-generated content to the website visitor.