6 Reasons Why Instagram Marketing Works For Your Business

With more than 800 million monthly active users, with more than 500 million users online every day, Instagram has built a strong fan base since its inception in 2010.

Mark Zuckerberg, CEO of Facebook, saw so much potential in the platform and the advantages of Instagram that he bought it only 18 months after launch for a billion US dollars. Since then, the photo-sharing app is growing continuously.

Businesses around the world are taking advantage of the fast-growing platform. If you take a look at the top 100 brands in the world, you'll notice that 90 percent of vendors have an Instagram business account.

With so many brands and companies on Instagram, there must be some incentive for the young network. Does Instagram Marketing really only have some nice pictures of your own company? Not quite. There are several ways to generate sales, leads, and more through Instagram.

In the following article, you will get the 6 most important advantages of the young platform at a glance and how you can implement it for yourself.

1. More and more Instagram users use the app for online purchases

The most important benefit of the photo sharing app can be summed up with just one word: sales.

More than a third of users have already used Instagram to buy a product online. In other words, unlike other social media platforms, the likelihood of completing an Instagram sale is 70 per cent higher. 

As mentioned earlier, Instagram has 800 million active users per month. With only a third of them making an online purchase, 266,666,667 potential buyers are looking to Instagram!

2. Instagram Marketing gives you valuable social targeting options

Facebook - Chief Mark Zuckerberg took a few years ago, the photo-sharing app, and then expanded the capabilities of the platform. Facebook is already known for being one of the most advanced advertising platforms. The developers lifted Instagram to this level.

For this reason, today you can also use the popular photo-sharing app to place advertisements according to age, interests, user behaviour and location. With these options, you take your Instagram marketing strategy to the next level, and with your Instagram ads, you create an accurate sales funnel to drive more sales.

3. Instagram Ads deliver a clear ROI

Since Instagram uses the same Ads Manager as Facebook, it has the same tracking capabilities. From link clicks to leads to conversions, you can understand all the actions exactly.

You'll also see the cost per result for each of your campaigns. Depending on what your goal with Instagram Marketing is, you can use Ads Manager to see at any time what results have been achieved at what cost.

In addition, built-in tracking metrics let you see which Instagram ads are delivering the most revenue.

In addition, the results can be broken down. For example, you can see where your customers come from, how old they are, what gender they have or what device they use. This additional background information supports your target group research and makes future advertising campaigns even more effective.

Also Read -  Instagram As A Marketing Tool - 10 Tips for your Business Profile

4. Instagram offers private profiles and business accounts

Like Facebook, Instagram distinguishes the account according to personal profiles and business accounts.

If you change your existing account into a business account, you unlock a whole range of different features at the same time. These include, for example, a call-to-action button and unlimited access to Instagram insights.

Instagram users should be made aware that the site belongs to a company and does not represent a personal Instagram account. This customization will help you use all the features of Instagram Business and set up an account for your success.

5. Build a new customer base

As mentioned earlier, there are 500 million Instagram users who are active on the platform at least once a day. About 266,666,667 of them make online purchases via their profile.

Instagram offers a feature that even Facebook does not have: organic functionality. Organic functions at this point include all promotions that do not need to be paid. For example, on Instagram, you can increase the number of followers without forcing a connection to paid ads. This allows for a very natural relationship between your business and your followers.

The more followers you have, the sooner others will follow you. This organic growth through word of mouth is invaluable, especially for newer companies.

Your efforts will be rewarded faster on Instagram than on other platforms. As many as 50 per cents of Instagram users are already following different companies and brands. This means that half of the 800 million people on Instagram can become potential subscribers.

Following a consumer of your brand on Instagram, he makes the conscious decision to see more of your posts on his Instagram timeline. This shows a strong initial interest that you should necessarily expand later.

6. Strengthen the relationship with your subscribers

Another advantage of Instagram as an organic platform is the high interaction rate. It's ten times bigger than Facebook, 54 times higher than Pinterest and 84 times bigger than Twitter. In addition, Instagram users like about 4.2 billion posts every day.

With these high interaction rates, you can expect your target audience to interact with your posts too - for free! Whether your followers like your posts, comment or share them, they consciously choose to interact with your brand.

Whenever your subscribers like your post on Instagram, they will be saved under the "Posts you liked" setting. Companies can use this opportunity to stimulate conversation and communicate directly with their followers.

On Instagram, you can tag users with "@" and respond directly to someone who liked the picture or commented on the post.

The more transparent and responsive a brand interacts with its followers on Instagram, the more trust is built between the two parties. The more consumer confidence in your brand, the less likely it is that it will buy from competitors.

Conclusion

These are the 6 most important benefits of Instagram for businesses. Building your Instagram project will take a lot of work, but the benefits of Instagram marketing are ultimately worth the effort.