5 Ways to Use Instagram For E-commerce Marketing

Evolution is the road to progress.

The above statement is so true with respect to Instagram.

The way Instagram has evolved itself from being just a photo-sharing social media platform to being every marketer’s solution for e-commerce marketing is just wow!

So, today in this article, we will discuss Why Do We Love Embedding Instagram Feeds On Websites (And You Should Too!)


1. Make Your Instagram Shoppable

Instagram comes with the feature of adding shoppable tags directly to your posts. This lets your followers buy the products from the platform itself as soon as they see and like a product.

Incorporating an encouraging Call To Action also helps you drive your Instagram traffic to your website where they can make the actual purchase. This also helps you enhance brand awareness and increase traffic on your e-commerce website thereby increasing your reach.

2. Integrate Instagram Wall On your Official Website

Embedding an Instagram wall to your e-commerce website not only adds to it’s enhanced UI but also helps you channelize your Instagram traffic and website visitors across platforms simultaneously. 

You may use Taggbox for that purpose. It helps you create and embed beautiful and stunning Instagram Walls for your e-commerce website.

It helps you maximize your touchpoints with the customers, thus increasing your brand influence over them.

It allows you to display user-generated content not only on Instagram but also on your official e-commerce website, thus increasing the user trust in your brand and enhancing your brand image.

Also, this way you bring the point of inspiration closer to the point of sale, thus increasing your conversion rates and growing your e-commerce sales.

3. Exhibit User-Generated Content

Employing user-generated content creates social proof for your brand. The honest feedbacks, reviews, comments, images, or videos posted by users willingly on social media helps you build authenticity for your e-commerce brand.

User-generated content encourages other users too to post such content online regarding your products and services, in lieu of getting acknowledged by your e-commerce brand.

Last but not least, user-generated content helps to increase your social reach, improve user engagement, increase your conversion rates and grow your e-commerce sales.

4. Put Instagram TV (IGTV), And Videos To Use

Having a video strategy on Instagram enables to educate your audience about your e-commerce brand in an in-depth and engaging way. Instagram TV (IGTV) allows you to tell them exactly how your products work and what their benefits are, making them more inclined towards using it. 

Instagram stories or the disappearing stories lets you create the FOMO effect (Fear of Missing Out) among your audience regarding your product advertisements, offer announcements, in-the-making scenes, questionnaire, and much more.

5. Pay Attention To Your Analytics

Analytics helps you analyze the performance of your marketing strategy and make improvements accordingly. 

In that direction, your Instagram Business Account Insights tell you about the activities on your account (Interactions, Discovery, Reach, and Impressions), regarding your content( Posts, Stories, Promotions), and regarding your audience ( Top locations, Age range, Gender, Followers).

Also, you could make use of your Google Analytics to measure the performance of your e-commerce website and stay up-to-date with the corrections required.

Final Words

So, these were 5 brilliant ways to employ Instagram for your E-commerce marketing.

Make sure, your Instagram is fun for your followers but also inspiring, educational, and engaging with the vision of converting your followers into your customers.





Location: United States

Comments

  1. Mytechsolver13 October 2020 at 01:07

    Great Post
    Instagram head Adam Mosseri says the reason for introducing a separate tab for reels on Instagram is the increasing speed of the feature in the country.

    ReplyDelete

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